BW Tamara Hofman

Tamara Hofman

Andrea Cardillo - Managing Partner

“Authenticity is a collection of choices we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” Brene Brown


Tamara believes leadership starts with having a strong understanding of self and others, from where relationships based on trust are built. This is true in both local and global settings and forms the basis of the approach Tamara takes. She believes that inspirational leadership comes from within and finding your true self will open a world of possibilities.

Leadership Development, Coaching & Consulting Experience

Tamara uses her experience as a business leader in her work. She has managed cultural and organisational change programmes in both Europe and Asia. She worked on strategy as well as implementation in various functions, ranging from an MT member of a sales organisation to a function lead.

In Asia she works on a wide range of leadership development programmes. In addition, she works on individual and team coaching with both Asian and Western clients. She works with leaders to build awareness around their leadership and behaviour, their impact on others and how they are influencing the systems around them. Customers have various industry backgrounds and functional areas. They all have in common that they work in a multi-cultural environment and are facing either personal or business changes.

Other Relevant Experience

Within Philips Electronics Tamara worked with three business units related to different industries: lighting, healthcare and consumer electronics. Her work with NXP Semiconductors, which has several factories in the Asian region, enabled her to understand the complexity of the manufacturing industry, while Unilever built her knowledge of consumer goods. Her coaching customers have various functional expertise, ranging from technical functions to General Management and Sales & Marketing.

Education, Qualifications & Certifications

  • Engineering and Marketing degree (Netherlands)
  • Certified Master Coach for TheMindGym
  • Member of the ICF
  • Certified executive coach
  • Facet5 accredited


Dutch, English

Contact Details

Email: [email protected]

Linkedin: tamara-hofman-pcc-4a16361